Free standard shipping on any $35 purchase
Sale
New Arrivals
Luxury Makeup
Ulta Beauty Collection
Makeup & Nail Gifts
Travel Size & Mini
Foundation Shade Finder
Foundation Quiz
Mascara & Lash Quiz
Virtual Try-On
Makeup Obsession
Black-Owned & Founded
Urban Decay Cosmetics
New & exclusive! All Nighter Hyaluronic Acid Dewy Setting Spray
Luxury Skin Care
Dermatologist Recommended
Skin Care Gifts
Skin Care Quiz
Skin Health Guide
The Wellness Shop
Skinfatuation
Patchology
New and online only! Cloud Nine Head To Toe Self Care Kit
Hair Care Gifts
Hair Quiz
Hair Goals
Hair Style Try-On
Curly Textured Hair
Hair Tools Guide
Clairol
New & exclusive! Roots + Lengths Touch-Up Kit
Body Care Gifts
DIME
New and online only! Biome Body Butter
Luxury Fragrance
Fragrance Finder
Fragrance Crush
Fragrance Crush | Marc Jacobs
Marc Jacobs Daisy Collection
Tool & Brush Gifts
Dyson
New! Dyson Supersonic Nural™ Hair Dryer
Now Trending
Gift Cards
Current Ad
Asian American Pacific Islander Beauty
Conscious Beauty
SPARKED at Ulta Beauty
Makeup & Nails
Skin Care
Hair
Tools & Brushes
Fragrance
Body Care
Men
Gifts
The brightest up and coming brands
Buy More Save More
Gifts with Purchase
Coupons
Celebrating our diverse communities
Beauty Reads
Ulta Beauty Live
Hair Services
Waxing & Brows
Makeup & Lashes
Skin Services
Ear Piercing
Member Love Event
Earn up to 10X points on hair care.
Beauty to go
Buy online, ready in 2 hours or less.
Shop. Earn points. Get rewarded.
Join Ulta Beauty Rewards™.
$
56 colors
Free Gift with purchase
48 colors
30 colors
Exclusive
12 colors
28 colors
Bundle & Save!
22 colors
51 colors
55 colors
36 colors
35 colors
44 colors
20 colors
50 colors
New
67 colors
34 colors
23 colors
25 colors
45 colors
42 colors
Complimentary gift with purchase
27 colors
24 colors
6 colors
Online only
40 colors
16 colors
31 colors
Buy 1 Get 1 50% Off-Add 2 to bag
11 colors
46 colors
14 colors
7 colors
18 colors
8 colors
19 colors