Free standard shipping on any $35 purchase
Face
Lips
Eyes
Nails
Makeup Brushes & Tools
Sale
New Arrivals
Luxury Makeup
Ulta Beauty Collection
Makeup & Nail Gifts
Travel Size & Mini
Foundation Shade Finder
Foundation Quiz
Mascara & Lash Quiz
Virtual Try-On
Makeup Obsession
Black-Owned & Founded
Urban Decay Cosmetics
New & exclusive! All Nighter Hyaluronic Acid Dewy Setting Spray
Cleansers
Moisturizers
Eye Treatments
Treatment & Serums
Suncare
Skincare Tools
Luxury Skin Care
Dermatologist Recommended
Skin Care Gifts
Skin Care Quiz
Skin Health Guide
The Wellness Shop
Skinfatuation
Patchology
New and online only! Cloud Nine Head To Toe Self Care Kit
Shampoo & Conditioner
Treatment
Styling Products
Hair Color
Hair Styling Tools
Accessories
Hair Care Gifts
Hair Quiz
Hair Goals
Hair Style Try-On
Curly Textured Hair
Hair Tools Guide
Clairol
New & exclusive! Roots + Lengths Touch-Up Kit
Bath & Shower
Body Moisturizers
Hand & Foot Care
Self Care & Wellness
Bath & Body Accessories
Body Care Gifts
DIME
New and online only! Biome Body Butter
Women's Fragrance
Men's Fragrance
Fragrance Gift Sets
Luxury Fragrance
Fragrance Finder
Fragrance Crush
Fragrance Crush | Marc Jacobs
Marc Jacobs Daisy Collection
Tool & Brush Gifts
Dyson
New! Dyson Supersonic Nural™ Hair Dryer
Now Trending
By Category
By Price
Skin Care
Shaving
Body Care
Hair
Gift Cards
Current Ad
Asian American Pacific Islander Beauty
Conscious Beauty
SPARKED at Ulta Beauty
Makeup & Nails
Tools & Brushes
Fragrance
Men
Gifts
The brightest up and coming brands
Buy More Save More
Gifts with Purchase
Coupons
Celebrating our diverse communities
Beauty Reads
Ulta Beauty Live
Hair Services
Waxing & Brows
Makeup & Lashes
Skin Services
Ear Piercing
Member Love Event
Earn up to 10X points on hair care.
Beauty to go
Buy online, ready in 2 hours or less.
Shop. Earn points. Get rewarded.
Join Ulta Beauty Rewards™.
$
8 colors
Complimentary gift with purchase
22 colors
42 colors
9 colors
20 colors
26 colors
50 colors
5 colors
35 colors
Online only
16 colors
30 colors
3 colors
18 colors
17 colors
3 sizes
New
10 colors
36 colors
29 colors
11 colors
Exclusive
25 colors
4 colors
31 colors
32 colors
33 colors
14 colors
21 colors
2 colors
6 colors
7 colors
15 colors