Makeup

Must-have makeup and nail products

When it comes to makeup and nails, we’ve got you covered. From vibrant colors to subtle hues, there’s endless possibilities when it comes to creating your perfect look. That’s why Ulta Beauty is your go-to destination for the best makeup products and nail polishes to help you enhance your natural beauty and express your individuality.

Face makeup

Smooth, contour and highlight your features with face makeup products. Create your perfect face finish with must-haves including:

• Face primer, to create a smooth, even canvas for your makeup.
• Foundation, to even your skin tone, provide coverage and set the groundwork for your entire look.
• Concealer, to cover imperfections on the skin.
• Bronzer, to add dimension and color to your overall look.

When shopping for face makeup, it's important to find your perfect shade for a flawless application. Take the guess work out of shade matching with our easy-to-use shade finder tool to find your perfect match online.

Eye makeup

Whether you’re going for a natural or more dramatic look, it heavily depends on your eye makeup. No matter what type of look you are going for, make sure you include the basics:

• Mascara, to lengthen and enhance your natural lashes.
• Eyeliner, to enhance the shape of your eyes and make your lashes appear fuller.
• Eyeshadow, to add depth and dimension to your eyes.
• Eyebrow pencils, to fill in sparse areas and make your eyebrows look fuller.

Need help finding mascara? Answer a few questions to get personalized mascara recommendations with our Lash Quiz.

Lip makeup

Don’t forget your lips! Just like the eyes, your lip makeup can shift your overall look. For something more natural, consider lip gloss, lip oils or lip balms. If you’re looking to go bold, try lipstick, lip stain or lip plumper.

Makeup brushes, tools and accessories

Makeup brushes and tools help you better apply your products for long-lasting wear. Whether you’re a newbie or a seasoned pro, there are a few essentials everyone should have in their beauty bag:

• Sponges, to apply products and achieve a smoother finish.
• Powder brushes, to easily apply your loose and pressed powders.
• Mirrors, for best application lighting.
• Brush and sponge cleaner, to remove built up product residue.

Once you complete your look, properly store away your cosmetics to maintain their effectiveness. Shop makeup bags and organizers in all shapes and sizes to best suit your lifestyle.

Nail polish and care

Nail polish is a great way to express yourself and add a unique flare to your look. Our assortment of nail products includes traditional and gel polish, nail art stickers and press on nails for a custom manicure. But with any nail polish, proper care is important; that’s why we offer nail care and treatment products to prevent splitting and brittle nails.

Shop makeup products that align with your values

If you’re looking for clean or vegan makeup, check out our Conscious Beauty brands and shop brands that share your values – including our very own Ulta Beauty Collection. Celebrate diversity and shop brands owned and founded by those in the Latin, AAPI, Black and LGBTQ+ communities.

Looking for more? Shop top makeup and nail products online or at an Ulta Beauty location near you and discover your new favorites.